From Dharmavidya, head ot the Amida Order:
The Pureland Way is a kind of open secret. It is open in the sense
that anybody can easily get to know that Purelanders are those for whom
their prime spiritual practice is saying the nembutsu. It is secret in
the sense that few who have not immersed themselves in it realise what
a transforming effect this practice has upon people’s lives.
Firstly, let us appreciate the extreme simplicity of this approach
which operationalises everything that was taught by Shakyamuni and all
the other Buddhas in the most direct way. Through the nembutsu we give
up self, entrust ourselves to the Great Way, fulfil our karmic destiny,
create a Pure Land for all, attain great happiness, and free ourselves
from samsara for the benefit of all sentient beings. This is all
through the power of nembutsu.
The nembutsu way is a generic spirituality. Actually it is for
“Buddhists of all religions”. There is nothing sacred about the actual
words of the nembutsu - in different countries it is said differently -
but it becomes nembutsu by intent - the intent to reach out toward and
to be open to what is sacred. The person who says nembutsu (the
nembuts’sha), in effect, says, “I am a spiritual person and I am
embraced by the spirit everywhere.”
To be spiritual is to relate to the spirit. Different people
conceive spirit differently due to differences of human capacity. The
nembutsu means “I am an ordinary person calling out to that which is
most good, true and exquisite.” These two interpretations of the
nembutsu are just different facets of the same jewel for the spiritual
person is the person who recognises his or her ordinariness and the
spirit that is everywhere is that which is most sublime.